A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any…

A Logo creates first impression in consumers mind and is true source of inspiration for every business. It is important for your logo to stand out and create a bond of association with consumers. Color, appearance and style plays a crucial role further creating an association, a bond and emotional impact. Starting with concepts The concept portrays the company identity…

  One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin. As we close out 2016 and look to the next year with anticipation of what awaits,…